Nagpur: “Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.”
Ruchika Asatkar, a renowned content creator and food blogger, recently opened up about her influencer journey in an interview with Nagpur Today. With over 215k followers on Instagram, Ruchika has successfully built a platform that showcases her culinary adventures and experiences. In her conversation, she shed light on the absence of negative reviews on her page, the impact of social media on mental health, and the challenges she faced, including online harassment. Ruchika’s passion for food blogging originated from casual street food outings during her engineering days, ultimately leading her to travel across various cities and proudly represent Nagpur.
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Tuesday 21 Jan. 2025
One striking aspect of Ruchika’s food blogging journey is the lack of negative reviews on her Instagram page. She shared that her focus has always been on promoting the positive aspects of her culinary experiences rather than criticizing or providing negative feedback. By adopting this approach, she has created an environment of enthusiasm and appreciation among her followers.
Ruchika also opened up about the challenges of being a content creator in the age of social media. She highlighted how the constant exposure to curated lives and the pressure to maintain a perfect image can take a toll on mental health. The fear of missing out (FOMO), the quest for validation, and the need to constantly engage with online communities can be overwhelming. Ruchika emphasized the importance of self-care and finding a balance to protect one’s well-being in the digital realm.
Unfortunately, Ruchika’s journey has not been without its share of challenges. She revealed that she has faced online harassment and even received rape threats from trollers and haters. Such incidents serve as a reminder of the dark side of social media, where anonymity can embolden individuals to engage in abusive behaviour. Ruchika’s resilience and determination have helped her navigate these challenges, but it highlights the need for a safer online environment and stricter measures against cyberbullying.
Ruchika’s foray into food blogging began during her engineering days when she would skip classes to indulge in street food adventures with her friends. Capturing these experiences through photographs and posts, she unintentionally embarked on her food blogging journey. Her passion and dedication soon gained attention, enabling her to explore various cities across India and proudly represent Nagpur’s culinary delights.
Ruchika Asatkar’s inspiring journey as a content creator and food blogger reflects the power of pursuing one’s passion and turning everyday experiences into something extraordinary. While she chooses to focus on positivity rather than negative reviews, she acknowledges the impact of social media on mental health and the challenges content creators face. Ruchika’s story is a testament to the resilience and determination required to thrive in the digital world, where online harassment and threats continue to pose significant challenges. Through her adventures and representation of Nagpur’s gastronomic treasures, Ruchika has become a role model for aspiring food bloggers and content creators, leaving a mark on the ever-evolving landscape of social media.
