Nationwide campaign for driving domestic adoption of technology launched by Intel in India
Srinivas Tadigadapa, Director – Enterprise Solutions, Intel South Asia
Nagpur News –Intel in India has launched a nationwide integrated campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology in India by targeting consumers with the message of how a PC can change their life. In addition, Intel and NASSCOM, along with a few ecosystem players, had launched the National Digital Literacy Mission in India last year in order to enhance digital literacy in India informed Srinivas Tadigadapa, Director – Enterprise Solutions, Intel South Asia at a Press conference on Tuesday MAY 21 at Hotel Centre Point, Nagpur.
He further added that, “This six week nationwide campaign will reach out to consumers in a targeted manner across ten states through a series of interventions in the form of print advertisements, out of home visibility, radio jingles and its award winning on-ground experiential program called ‘My Discoveries’. In addition to this, through its on-ground activities and retail marketing programs, Intel will continue to educate consumers on why a PC is a transformational device.”
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The main premise of this campaign is that in today’s day and age, users want more than just a personal computer. Today personal computing devices are an extension of the users themselves with the internet and compelling content being the center point of the user’s experience. Intel’s strength lies in its ability to mobilize the IT ecosystem.For this campaign nine PC original equipment manufacturers, four telecom service providers, Croma and Reliance Digital are providing exciting deals to the consumers. In addition, buyers of Intel® Processor powered computers may avail exciting offers from respective vendors/ suppliers,on anti-virus software from McAfee, entertainment content from Ditto TV and Hungama and also avail free downloads of Intel® EasySteps digital literacy program to learn how to use their personal computer better. Intel has already impacted over 1 million learners through the Intel Easy Steps program.
“Intel realizes the benefits a PC can bring to a consumer to help accentuate a person’s skills and employability,foster growth and nurture creativity; thereby helping bring about a nationwide change”, said Srinivas Tadigadapa, Director – Enterprise Solutions, Intel South Asia“In our quest to bring about nationwide awareness for digital literacy, we will continue to scale our efforts under the National Digital Literacy Mission and through this new campaign we will urge consumers to pursue their passions and creativity with the power of an Intel processor powered computer.”
As part of this campaign, Intel will create experience zones under its ‘My Discoveries’ program across 40 cities. The basic premise of the “Intel My Discoveries” campaign is that consumers can make an amazing discovery every day if they are empowered by a PC. These experience zones will showcase the interplay between multiple devices and the inspiration an Intel processor powered PC can offer to co-create something delightful to explore the world through the PC. Intel through its Intel® Technology Providers network will also provide people with information on personal computers, their usage and benefits.
Srinivas further elaborated, In Maharashtra , the ‘My Discoveries’ program will be conducted across Nagpur, Pune, Nashik, Aurangabad and besides this Intel will conduct special meets and workshops for over 100 Intel Technology providers in the state. “Intel truly believes that technology can play a huge role in ending the digital divide in India and driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services. Digital literacy is essential along with technology access, broadband and local content for driving the nation’s growth. Our efforts under the National Digital Literacy Mission and this campaign are one step in this direction and we hope that more people will buy personal computing devices and get a firsthand experience at the transformative capability of technology”,
