Published On : Thu, Oct 15th, 2015

Kotak Mahindra Bank launches Kotak ‘Bharat App’ in Marathi

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  • First Bank in India to offer funds transfer without internet connectivity
  • Apply for Pradhan Mantri Suraksha Bima Yojana / Pradhan Mantri Jeevan Jyoti Bima Yojana

Highlights

  • App does not need  internet connection
  • Available on Android phones withVersion 2.2.3 onwards
  • Currently available in Marathi, Tamil, English, Hindi, Gujarati, Tamil and Kannada

Key features

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  • First Bank in India to offer funds transfer without internet connectivity
  • Manage savings bank account, current account and credit card
  • Recharge Mobile & DTH services

Deepak Sharma, EVP - Digital Initiatives and Gautam Chawla, Sr. RBM, Kotak Mahindra Bank launch Kotak Bharat app in Marathi, in Nagpur
Nagpur:
Kotak Mahindra Bank (KMB), today, announced the launch of Kotak Bharat app in Marathi. Kotak Bharat is a mobile banking app which require no internet connectivity. At the heart of Kotak Bharat is inclusive digital banking philosophy where the common man from the under-banked and un-banked regions can also benefit from mobile banking in his/her preferred language.

Executive Vice President & Head- Digital Initiatives, Kotak Mahindra Bank Deepak Sharma while addressing the media personnel in the city said that they have tried and made an app that is only 20 MBs. He was relating how they have added some security features like having to mention the last 6 digits of customers Debit Card, the last four numbers of account number and one time password (OTP) that is created by the bank.

Further, KMB is India’s first bank to now enable funds transfer without internet connectivity and without adding beneficiary, through this app. This encourages cashless transactions by enabling customers to transfer up to Rs. 2,500 per day and at a time. The process of funds transfer is simple and totally secure as the transaction can only be initiated from customer’s registered mobile number. Further, customer will get a confirmation SMS on the registered mobile number, which is encrypted, and hence cannot be tampered.

Kotak Bharat will enable customers to manage their savings and current accounts as well as credit cards. It is currently available in Hindi, English, Gujarati, Marathi, Tamil and Kannada, and will soon be released in other Indian languages.

Kotak Bharatis designed for customers with no internet connectivity. It works on the existing SMS banking keyword process platform, and is completely safe and secure. All customers holding bank accounts and/or credit cards, and using Android phones, including affordable handsets with version 2.2.3 onwards, can download the app on their registered mobile number without any separate registration process.

President of Consumer Banking, Kotak Mahindra Bank Shanti Ekambaram said, “Mobile is undoubtedly the most powerful medium to reach out to India’s Kona Kona, including the unbanked and under-banked regions.”

“At Kotak Mahindra Bank, we follow a simple philosophy of providing digital innovations to meet consumer needs. Kotak Bharat is an extension of this philosophy, where a multi-lingual app-based solution can be accessed by customers for meeting their banking requirements without the internet,” Ekambaram added.

Customers can manage their bank accounts and also use the app for a range of services including recharging mobile and DTH services, linking Aadhaar number to the bank account, finding Kotak ATMs & branches, applying for Pradhan Mantri Suraksha Bima Yojana (life insurance)/Pradhan Mantri Jeevan Jyoti Bima Yojana (accident insurance)schemes, etc.

Kotak Bharat can be accessed by customers through their registered mobile number only, and for Customer Relationship Numbers (CRNs) linked to this number. Since the app uses SMS to complete user’s transactions, standard SMS charges shall apply as per users’ mobile tariff plans.

 

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