Since it got a 5 min standing ovation at Cannes Film Festival, the movie “Masaan” is making waves in the film circle and the lovers of good cinema. It also won two awards i.e. the Promising Future Prize and the International Federation of Film Critics (Fipresci). Generally good films get critical acclaim at different festivals in the world, but face hard time to get a release in India. But with the backing of able production houses like “Drishyam Films” and “Phantom Films” which have the guts to produce different and good cinema and market them properly, “Masaan” is releasing on 24th July, just within few months of its Cannes success.

Today, Friday 26th June, Trailer of “Masaan” is launched with a great fanfare at PVR Andheri, Mumbai. Everyone from the cast and crew to teams from the multiple production houses were present including a whole lot of media. A lot of affection for the movie was evident from the way the everyone spoke about it and the whole team was invited on the stage before media.

When asked about why she chose to do this film, Richa Chadhdha said, “I liked the script from the beginning itself and wanting to be part of this project. As the trailer says, this films explores Life, Death and everything in between. It has got a philosophical underlining and hence it was a spiritual experience for me.”

Debutant Director Neeraj Ghaywan, who won “Promising Future” award in the “Un Certain Regard” section at Cannes, said “This movie is about a boy from Dom Community (the ones who take care of the funerals at the river banks) who falls in love with an upper cast girl. There are other characters who are also fighting different social stigmas and the movie is a journey of these characters.”

Answering a question regarding why does Phantom Films make films which try to showcase aspects of society which are never been shown, Vikas Behl said, “Why do we show repeated subjects and issues again and again. We at Phantom always try to do something which is not done earlier, something which is new.”

When Nagpur Today asked, Manish Mundra, Masaan Producer and the owner of Drishyam Films, about why is he funding cinema which is not very mainstream in India and perceived as risky investment, he said “I am not here to make money. I am here to make movies and have fun doing so. I am an avid follower of world cinema and I think this is real cinema. Masaan is a quality movie which is entertaining as well. I go through the scripts before I invest in them and I invest in the movies I like. And Masaan is one of them.”

Enjoy the trailer :